Internet marketing is only expanding and if you don’t keep up, you will get left behind. We recently obtained a client who over the last 20 years went from being one of the largest in their local industry, down to just 2 primary staff and a shrinking customer base. All because they ignored the potential of marketing online.
Traditional marketing such as print advertising is quickly becoming a thing of the past and this was all our “old school” client ever used. While a few still sift through coupon books and phone books, most have figured out that it is much faster to find what they are looking for using search engines or websites such as Groupon.
The Definition of Internet Marketing
Using the internet to target customers and sell products. You may hear terms such as SEO, pay per click (Adwords), CPM, e-mail marketing, search engine marketing (SEM), content marketing, or social media. Everyday there are new platforms added to an already huge market of sources for help maintaining the growing plethora of online marketing options.
What are the Benefits of Marketing on the Internet
Your online presence has the potential to drive new customers to your business 24/7, 365 days a year. If you sell products online then you have created a storefront that is always open, and if done correctly, it should drastically decrease the amount of staff a physical store would need to stay open. Rather than paying someone to swipe credit cards and sit behind a cash register, an online store can do work that in the past would require expensive employees.
When you use the internet as your primary source of marketing it makes measuring and analyzing your efforts much easier than the options of the past. With Google Analytics you can track where your customers came from with conversion statistics. When you find a gold mine, you can tweak it to maximize your profits and then look for other lucrative opportunities.
How Can You Get Started?
Getting started is easy. Mastering the trade takes practice and constant study as the dynamic nature of the internet continues to progress. Just a few years ago Google, Bing and Yahoo were the dominant forces for advertising online. Today Facebook is taking tremendous market share away from what was one the Top 3 sources.
Regardless of the methods you choose to market your company online, you will want to study how the various choices interact. When you are just starting out the best thing you can look at is your competitors. Find your most successful competitor, analyze what they are doing, and try to do it better.
We are Internet Marketing Professionals in Jacksonville Florida
The internet is great for local marketing professionals because it allows us to work for anyone, anywhere in the world. If you want help growing your business or keeping your business up-to-date on marketing, we can help. Give us a call anytime and we will be happy to discuss with you the options available. In most cases the absolute best service we can provide is a fully managed website and SEO/ SEM package. The price varies based on customer budgets. The budget you choose will determine how much time we spend generating content for you, updating social media and how much money we spend promoting your site.
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Staying on Top of the Game
Internet and web marketing will soon outgrow all other methods of advertising and marketing, including television commercials all around the world. How much longer can cable companies survive when more and more are using Netflix or Amazon Prime for fictional shows and the internet to find their local news?
Internet marketing requires vast knowledge about different web platforms, such as social media, website design for SEO and how many other factors combine with these. to determine your online presence. These best in this growing profession have acquired tremendous exposure to the constantly changing environment. We have studied the rules and what happens when the rules are broken.
Want to know more about internet marketing?
We can provide one-on-one consulting that will save you money/ make you money. Let us know how we can help.